Dyson plans electric vehicle productionCompact Cars, Bridgend
September 30, 2017 at 1:21 PM
Entrepreneur and inventor, Sir James Dyson, has announced that his company will build an electric car by 2020. While this might seem like a surprising move for a business famous for vacuum cleaners, it is perhaps not such a strange decision.
Dyson believes that the extensive knowledge of motors and batteries that his company has gained, during the production of its cleaners, hand dryers, etc, will give them an advantage over its rivals when it comes to producing an electric vehicle. To support this Dyson has stated that half of the project’s £2bn budget will be spent on battery development.
Dyson’s aim is to produce a safer, more efficient battery than the lithium-ion batteries currently in use. A longer lasting battery is important to the success of electric car sales, as many consumers cite fear of running out of charge as a major reason for not buying an electric vehicle.
In fact, in most cases, this fear is unfounded. The majority of journeys are less than 50 miles, and most electric cars will travel in excess of 200 miles on a single charge.
Unsurprisingly, for such an innovative company, they have stated that the car will be radically different from existing models. It will not, however, be self-driving but will incorporate some self-driving features.
At the moment, Dyson has 400 staff working on the car’s development, but this will increase in time. The first model will be aimed at the “high end” of the market, but cheaper models will eventually be produced.
At the time of writing, Dyson has not decided where the car will be manufactured. However, Asia or the UK is the likely favourite.
Dyson’s move into the electric car market, and taking on established car manufacturers could be difficult. Nevertheless, looking at the company’s previous track record you wouldn’t bet against it being a success.